Rak Attack Tattoos
Service: Custom Wordmark + Illustration
Year: 2023
Rak Attack Tattoos is a skilled tattoo artist named Raquelle. She works with several well respected tattoo studios like Black Diamond Tattoo and Death’s Ink Tattoo. Raquelle needed a wordmark as well as a detailed illustration for her personal brand. As an artist, she’s interested in skulls, dragon skulls, and snakes, which are all things I took into consideration before designing her wordmark and illustration. In terms of the illustration, it was a collaboration between the two of us. I came up with the rough concept and she polished it up using her illustration skills.
The Solution
I presented 3 different concepts to Raquelle, two of which weren’t her style. She ended up choosing the dragon skull concept because she loved the idea of incorporating the tattoo guns as horns. For the custom wordmark, I needed to create something as fierce and intimidating as the dragon skull. The tall condensed lettering and rugged detailing, accompanied by horn-like motifs, effectively achieved this. The horn elements on either side served as a reference to the dragon illustration.
