Essential Off Grid
Service: Logo Design
Year: 2023
Essential Off Grid (EOG) is a high-ticket e-commerce website that sells quality items such as solar-powered generators, Saunas, cold plunges, canvas tents, fire pits, etc… EOG has two main target audiences. The primary audience is those seeking self-reliant living solutions, and aspiring to adopt an unconventional lifestyle. The secondary audience consists of individuals committed to realizing their fullest potential, driven by a strong motivation for self-improvement.
The Problem
As you know, it can be nerve-racking to spend thousands of dollars over the internet. Especially if you’re purchasing something from a website/brand you’ve never interacted with before. To combat this issue, the goal of this logo was to produce something that established trust, professionalism, luxury, and a hint of sustainability to ensure EOG’s customers feel safe and secure. EOG was looking for a logomark as well as a wordmark.
The Solution
With this logo, I strayed away from using leaves to convey sustainability. I wanted to design an abstract concept that combined a multitude of elements. I started by listing a plethora of nouns that related to the brand. The top two in my opinion were “tree branches” and “sun rays.” The final concept resembles an abstract tree sprouting upwards while simultaneously looking like sunlight or sun rays. Additionally, it symbolizes individuals opting for alternative life paths, evident in its diverging lines.
Testimonial
“Vincent is crazy talented! Highly recommended if you are looking for a logo done by a creative professional. His responsiveness is reassuring, his ability to listen gives you exactly what you’re looking for, his creativity fills in the gaps that complete your vision, and his quality speaks for itself.”
- Seth Bickhart