Full Proof Agency

Service: Custom Lettering + Logo Design

Year: 2024

Full Proof Agency is a B2B marketing agency that craved an edgy and disruptive identity that broke away from the typical corporate look. They specialize in branding, marketing, and social media content creation for mid-sized alcohol brands that sit between large conglomerates and small local businesses. Full Proof needed a logo that was far from the usual corporate cliché—something bold and exciting, with a subtle nod to the alcohol industry.

The Idea

The goal was to position Full Proof Agency as an edgy, experimental, and high-end brand. Jordan, Michael, and I agreed that custom blackletter/script typography would perfectly accomplish this goal. The client also wanted the agency to have a cult-like feel, giving the audience the sense that the agency knows more than what meets the eye. That’s where the "all-seeing eye" logomark came in, which was inspired by some of my visual research to achieve the cult aesthetic. Since the wordmark and logomark were designed to stand alone, I incorporated star-like elements (within the “F” and “P”) from the wordmark into the eye logomark, ensuring that both of them felt like they were a part of the same family.

Testimonial

Vincent always comes through with an incredible design. He has a great eye for style and design across many different aesthetics. This is my second time hiring him for a branding project, and he's done an amazing job!

- Jordan Dahlquist

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