JSA Architects

Service: Visual Brand Identity Design

Year: 2024

JSA Architects, founded by Justin Smith in 2002 and now led by Chris Wood, is a youthful and vibrant architectural firm known for its energetic bold approach to modern design. With a mission to create aspirational homes and commercial projects in the Midlands, JSA emphasizes long-term quality, sustainability, and trustworthiness in every project. They work closely with clients to make the architectural process enjoyable and stress-free. Specializing in residential, commercial, and leisure industries, JSA aims to simplify the complexities of architecture through approachable service.

The Problem

JSA’s previous branding didn’t reflect the bold, collaborative, energetic, and youthful energy they were hoping to convey through their visual identity. It was professional, however, it lacked approachability and distinguishability to help their business stand out. JSA needed a mark they could plop anywhere and everywhere as well as a wordmark that could pair seamlessly or stand by itself. The main challenge? Crafting a look that made JSA feel professional, approachable, and, above all, bold!

Testimonial

“Vincent made the experience an exciting one. I was very passionate about the project and struggled to find somebody who shared that enthusiasm, but he did. I didn’t have and expectations as I know brand design is a fluid process that could end up anywhere, but Vincent had a structure to the way he worked and it kept everything on track. I was really happy with what we ended up with and he was too. I think that’s important as he didn’t just design what I wanted, he designed something that we both felt was brilliant.

I think Vincent really understood my vision and he executed it well. I think this was helped by the careful and comprehensive onboarding interview and structure throughout the project.”

- Chris Wood

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